Pico delivered a number of World Cup-related activations in Rio de Janeiro for our global client base.
At Rio’s Modern Art Museum we set up the Casa Da Rússia (House of Russia), a themed venue supporting the Russian World Cup squad and promoting Russia as the host country for the next World Cup in 2018. The 1,100 sq. m. venue provided a place for guests and visitors to watch World Cup games, learn about the history and culture of Russian football through interactive displays and enjoy Russian hospitality, food and music.
Pico provided a number of services for the organiser, including fabrication and installation, videowall equipment, furniture, logistics and event management. Pre-event communication involved clients in UK and Russia, with the challenge being to coordinate every requirement and execute the project within a few short weeks.
The Parque da Bola Rio 2014 at the Jockey Club was the site of two other Pico activations. The World Cup Brazil Official Fan Shop was an exclusive 150 sq. m. official merchandise outlet for which we fabricated and installed branded displays, counters and furniture.
One of the highlights of the Parque da Bola was the Japan Pavilion, which provided a showcase of Japanese culture, tourism, food and hospitality. Pico provided the fabrication, interior décor installation and event logistics support for the organiser.
The Pico team in Brazil was well-equipped to communicate with our Japanese clients which greatly facilitated the project management and execution and contributed to the success of the event for the client.