ITU Telecom World is a leading platform for high-level debate, knowledge sharing, innovative showcasing and networking for the global ICT community and is also the United Nations’ specialised agency. ITU Telecom World 2014 was held in Doha, Qatar and held the theme of ‘Future in Focus’.
With the team’s strong advantage of having worked with ITU on several occasions, Pico was a key partner during the event. Its expertise awarded Pico with two contracts during ITU. Pico acted as the technical service provider during the show and built a shell schemes for the 1,395 sqm show but also was appointed to create a turnkey event management solution.
With the objective of developing a one-of-a-kind creative double story booth concept called Imaginarium which introduced the brand and corporate message, Pico integrated versatile interactive services into 6 smart areas. The triangle-shaped deck enhanced the unique feel of the booth, with an upper level lounge for senior stakeholders to host meetings. The primary goal was to create a major and memorable impact via an experiential showcase but also to clearly communicate to the audience that OOREDOO is a ‘visionary, service-centric, transformational and insightful’ company. Pico created a corporate video which expressed OOREDOO’s future goals focusing on the Smart City, Smart Traffic and Smart Home concepts.