The Hong Kong UBPA Pavilion chose to show off how the city incorporates technology and innovation into daily life using the theme ‘Smart Card, Smart City, Smart Life’. Pico provided turnkey services for the high-tech pavilion, including exterior and interior decoration,exhibition, multimedia and operation management. Exhibiting cutting-edge technology demanded cutting-edge displays: façade graphics gave visitors a near-3D viewing experiences, while innovative design incorporated information and functionality exploring the many types and uses of smart cards in Hong Kong.